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Perfect Fit Presentations
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Perfect Fit Presentations, LLC
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MORE ABOUT DAN MANTERNACH
Dan Manternach was raised on a family farm in Jones County, Iowa. Always a high achiever, by his senior year in high school he was captain of the track team, president of Student Council, and got the school’s “Best Actor” award in drama. He was nominated by faculty to represent their school for the Iowa American Legion “Hawkeye Boys State”; a week long experience in the operation of the democratic form of government, the organization of political parties, running for office and the relationship of opposing parties in shaping Iowa government.
Winning a scholarship to Iowa State University, he majored in Journalism & Mass Communication with minors in political science and agricultural economics. He wrote for the Iowa State Daily campus newspaper. He was asked by the head of the Journalism Department to serve on a student advisory board. He spent summers back on the family farm.
Upon graduation from Iowa State, he returned to the farm briefly before joining Professional Farmers of America in Cedar Falls, IA in 1977. He rose quickly to Editor of that firm’s flagship “Pro Farmer” newsletter, then Chief Operating Officer, then President. While there, he helped launch spin-offs Pro Farmer Canada and Pro Farmer Australia. In 1996 he was asked by the U.S. Feed Grains Council to be part of a trade mission focused on expanding grain sales to China. In 1997 he was named “Agricultural Communicator of the Year” by the National Agri-Marketing Association (NAMA). He taught night classes on using futures and options to hedge risk as an adjunct instructor at the University of Northern Iowa
Upon purchase of Pro Farmer by Farm Journal Corp., Dan was named Editorial Director for the start-up of the now highly successful AgWeb.com. He left Farm Journal upon recruitment to write a no-holds-barred daily column he called “Bare Knuckles” for a new website called ExtremeAg.com. “We knew Dan wanted to take the gloves off and tell the stories shaping agriculture that no other medium would allow him to tell for fear someone might be offended or angered by it” according to ExtremeAg.com President Doug McIntyre in a press release.
Dan next moved on to become Vice-President for Custom Content for Sparks Companies of Memphis (now Informa Economics, Inc.). He later was charged with marketing multi-client studies for that firm, where he developed a real taste for customized research. As Dan puts it, “We moved from convincing clients to want what we had to having what the clients wanted!” (This was the genesis for this new site’s primary value proposition: “Perfect Fit Presentations.”)
Shortly before Sparks Companies was sold to British-based Informa Economics, Inc., Dan was recruited by Doane LLC of St. Louis (his prime competitor during his Pro Farmer years) as Vice-President for Agricultural Services. He edited their weekly Doane’s Agricultural Report and Ag Lender (another Doane publication aimed at ag banks). He was there for the next 12 years serving commodity price forecasts and risk management counsel to farmers, ranchers and Doane commercial clients who either sold inputs to farmers or bought commodities from them. He had numerous in-house and outside, 3rd party speaking engagements.
CUT TO THE PRESENT!
Shortly before Doane Advisory Services was sold to Dan’s former employer Farm Journal by parent firm Vance Publishing Corp. and merged with Pro Farmer, Dan was recruited by Roach Ag Marketing Ltd. of Boca Raton, FL. He was named Senior Economist and St. Louis Regional Office Director. When the company decided to close that office, Dan decided to cap a 39-year career working for other firms although he continues to make outlook presentations for Roach Ag Marketing as a Senior Economist for them.
He and wife Peggy decided to launch a business focused on the part of Dan’s career she most admired and that he always enjoyed most, customized research and public speaking. They now eagerly await your “request for proposal” of a perfect fit research project and/or presentation for your next event - or for a speaking gig of your own!
St. Louis Agri-Business Club
National Agri-Marketing Association (NAMA)
Gateway Association MO/Kansas
Agricultural Relations Council (ARC)
Gerson Lehrman Group (GLG)
World Affairs Council
AIRLEAP (Association for Integrity and Responsible Leadership in Economics & Associated Professionals